Website development produces an effective, top-notch website.
Your website development project will consist of these six steps:
- Socially interactive web application or online service: Applications or online services that allow consumers to connect, communicate, and/or share content with other consumer users and the company.
- Conceptualization: The earliest stage in the formation of a website or application. This is the process that led to the idea for the website or web application.
- Commissioning: Investing personal time and/or money to formulate the requirements and direction for creating the application or service.
- Creation: Architecting and building (coding, assembling, integrating) the application or service. This step includes: identifying the requisite skills, selecting platform and tools, determining outsourced requirements, designing the UI, coding the backend, building a prototype, etc.
- Engaging Users: The activities occurring in this stage directly impact attracting, acquiring, and retaining one or more consumer audiences.
- Realizing value: Understanding the direct benefits that consumers, commissioners, and creators realize because of their involvement with the application or service
WEBSITE DESIGN
No two sites are the same, so we determine what you need, who you want to target, and what type of image you plan to project. With this information, I can work with you to complete your first website or to redesign your existing site.
Web sites generally fall into six categories:
1 - Sales: Generate revenue, sell products/services
2 - Market Awareness - Increase brand awareness
3 - Informational/Entertainment - Provide information, such as Wikipedia, or to entertain like Hulu.
4 - Persuasive - Help visitor change their mind about something.
5 - Offline Sales - Includes businesses like bars, restaurants, etc.
6 - Generate Leads - Generate interest & response from a potential customer.
Often, a websites goals will combine one or more of the above marketing objectives. I can work with your marketing department to integrate your online marketing with your traditional advertising channels. I have worked in print, radio, and television, having managed radio and TV broadcasts for the NY Knicks and NY Rangers, as well as developing print advertisements for clients for newspaper and magazine insertions.
Whichever category, your web site should attract prospects or visitors, convert prospects into leads and convert leads into customers.
The focus of your website development and design should:
- Focus on the core strength of the Internet
- Use offline marketing to drive traffic to squeeze pages.
- Use fresh content and keywords
- Build professional website to sell company.
- Have strong offers: Use a strong headline, think like your target audience, focus on benefits not features, use Geotargeting.
Website design and programming standards change constantly. Websites which I build are compliant with all current W3C standards, using CSS and HTML to separate content and layout. In addition to standard HTML/CSS coding, I can also provide content management system websites, such as WordPress or Joomla!. These CMS systems are designed to allow the customer to make updates to basic pages, without the understanding of website design. These content systems are backed by an open source development model, and thousands of programmers around the world have contributed to their security and advanced functionality.
Designing for All Web Platforms
Web browsing from mobile platforms more than doubled in the last year. It's imperative that your website display the same way on a mobile device that it does on a computer, or develop a mobile-specific site so you don't loose those customers. The lack of Flash support in iOS (iPhone, iPad) makes that development tool less attractive for most businesses marketing online, and should only be used when there is no other alternative available that is cross-platform dependent.
For experience, dependability, creativity, and results, contact me to build your website today. Call me today to start driving sales.
954-632-5100
Your local Fort Lauderdale and Wilton Manors website designer.
